Simple On-Page SEO Factors for you must Follow to Rank Higher
Search Engine Optimization is one of the important factors that must be considered when ranking the website on popular search engines. There are millions of websites in the world wide web and there is a fierce competition between them to rise above the rankings. The higher the ranking the search engine, more traffic for the website.
When it comes to SEO, there are two types as on-page SEO and off-page SEO. The article focuses on explaining about on-page SEO which should be done in most of the websites in order to gain traffic. On-page SEO is known as all the measures are taken directly within the website in improving search engine ranking. There are steps that you must follow to carry out a perfect on-page SEO optimization to your website to boost the ranking of the website.
- Using SEO-Friendly URL
When it comes to creating an SEO-Friendly URL, the URL should not be long and should include the keyword. If your webpage has a keyword, it is ideal to add the respective keyword to the page's URL. Lots of studies have proven the websites using shorter URLs rank better in search engines like Google.
- Start Title Tag with the keyword
The title tag should include the keyword and it should be within the beginning the title tag. It is more suited when the keyword is closer to the beginning of the title tag. For the title tag, it is better to add modifiers such as "best", '2019", "review", etc. to boost the ranking.
Also Read: What is Off Page Optimization in SEO
- Add Keywords to headings and subheadings
The heading/headline tag is wrapped with "h1" tags and the subheadings are wrapped with tags ranging from "h2" to "h6". The headline tag must include the keyword. The target keyword should be included in at least one subheadings.
- Longer content in the page
Content is king. The longer content tends to rank A web page should include more informative content in order to rank higher on Google page. Since the majority of people browse the internet to gain information, it is not an unknown fact. Most of the consumers prefer learning about product or service via content and articles rather than ads. In accordance with various studies carried out, the average number of words stands around 2,400. But the webpages of niche industries goes around 1,600 words per page. Rather than the quantity of the content, it is better to focus on the quality content. It is more ideal to add a keyword in the first 100 words of the total content.
- Adding social sharing buttons
This may not play a big part in ranking, but social sharing can bring more traffic to your content. More traffic you get to the content gives you a greater chance to make your product or service worldwide.
- Responsive Design
The number of People browsing the internet via mobile phones has increased significantly in the recent past. If your website does not display properly in mobile devices, chances are that you will lose your valuable and potential customers. If you are targeting on making your website mobile-friendly, it is suitable to use responsive design.
- Adding multimedia and Image Optimization
Websites with only plain text will not attract visitors. It is very important to add color to the web pages, that is by adding images, diagrams, and videos. Adding such items will increase visitor's time on site thereby reducing the bounce rate. Another interesting tactic you must consider the inclusion of target keywords to the Alt Text of the images on the web page. This will further strengthen the site's rank in search engines.
- Using internal and outbound links
In order to rank higher, it is better to add internal links and outbound links to the web page content. Both are important that should not be ignored when improving the site rankings
Internal links are the links that help to link other pages in the respective website. For each of the post, it is ideal to add 2-3 internal links.
Outbound links are the links that direct you to another related webpage. It is also known as an external link. The use of outbound links is one of the best ways used by search engines to understand the popularity of the respective page.
Above mentioned on-page SEO factors are easy to be implemented but this will help create websites that rank well on search engines. As a Freelance SEO Expert India, we will strive the best of our abilities to boost the rankings of your website. We have been recognized as the best among SEO Expert in Delhi to offer best SEO techniques for the growth and development of your website traffic.
